Marketing Operations Specialist

Top Hat

Toronto | Marketing | Junior

Top Hat is looking for a Marketing Operations Specialist to support our growing Marketing team. This is a great opportunity for anyone looking to get their hands dirty, help shape, improve and directly contribute to all aspects of marketing ops in a fast growing organization.

Top Hat is the only digital courseware that enables active learning — a proven student-centred pedagogy that promotes deep understanding, critical thinking, and subject mastery. Providing educators with interactive course content, tools, assessment capabilities, and insights in a single, easy-to-use application. Millions of students at 750 leading North American colleges and universities use Top Hat to teach and engage with students before, during, and after class, in both in-person and online education. Are you ready to help us change the future of higher ed? 

You Will:

– Help manage the technical aspects of our internal marketing systems (Salesforce, Marketo, Ad Platforms, Data Visualization)

– Maintain reports on marketing program effectiveness and overall business impact

– Maintain marketing segments for program execution

– Proactively investigate & improve data quality

– Monitor campaigns and business systems to optimize overall performance 

– Provide recommendations to help future campaigns drive greater performance and impact

– Present analysis and findings to the broader marketing team and business to drive greater program effectiveness

– Aid in the evaluation and implementation of new technical tools to improve and optimize marketing’s impact on the business

About you:

– 1-3 years of previous experience in a marketing analyst, marketing operations, or equivalent role

– Analytical tendencies and can drive concise insights from vast amounts of data

– Hands-on experience with tools such as Salesforce, Salesforce Marketing Cloud, Excel, or equivalent

– You’re able to connect the dots between technical insights and business outcomes

Apply Now

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