Digital Marketing Manager

Maple

Category
Health
Location
Toronto
Job Function
Marketing
Seniority
Intermediate
Toronto | Marketing | Intermediate

About the Role 

As the Digital Marketing Manager specializing in SEO, CRO, and Web Analytics, you’ll have the opportunity to advance Maple’s mission of building a connected healthcare experience. 

Reporting to the Director of Digital Marketing, you’ll be responsible for optimizing the performance of our website properties to drive incremental growth in organic traffic, sign-ups, and adoption through the conversion funnel through SEO and CRO tactics. You have a strong digital marketing background with deep experience in testing and optimizing web pages, as well as a keen sense of user experience to drive optimal web journeys. As our Digital Marketing Manager, you will bring a mix of innovative concepts, measurement strategy, and a collaborative ability to execute, track, and analyze growth-focused initiatives. You will also maintain a full testing pipeline, prioritize tests, and balance test risk with potential impact. 

Responsibilities

You will:

– Conduct keyword research to guide content teams and make data-driven recommendations to drive growth in organic traffic. 

– Manage off-page optimization projects working with paid media and brand marketing teams to create back-linking opportunities.

– Perform technical SEO analysis, in addition to content and user intent analysis, in order to prioritize and evolve broader marketing strategies. 

– Collect and report on SEO KPIs, and review technical issues to recommend fixes (e.g. page speed, internal linking, redirects, sitemaps, page depth, structured data).

– Collaborate cross-functionally with other marketing team members, product and engineering to identify and prioritize conversion opportunities.

– Develop, manage, and report on multivariate tests, owning documentation and tracking of all CRO action items and workflows.

– Track conversion rates and measure progress against goals, constantly looking to eliminate friction, improve outcomes, and introduce creative ideas that are quickly tested and evaluated.

– Develop and present SEO and CRO guidelines and recommendations to all applicable team members that influence the user experience.

Required Skills 

– 3+ years of experience within digital marketing, specifically managing SEO and CRO

– In-depth knowledge of keyword research using tools such as Google Analytics, SEMRush, Ahrefs, Keyword Planner, etc.

– Strong technical SEO knowledge and expertise 

– Ability to design, propose and execute effective hypotheses and implement tests to validate them

– Experience presenting results with actionable insights and work with cross-functional teams to implement longer-term solutions

– Experience developing and calculating statistical significance for A/B and multivariate tests

– Ability to interpret large data sets and extract key insights

– Deep experience planning initiatives and working across different teams to influence content and other related marketing initiatives that impact SEO and CRO

Apply Now

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