Creative Strategist & Designer

OpenCare

Category
Health
Location
Remote in Canada
Job Function
Design
Seniority
Intermediate
Remote in Canada | Design | Intermediate

In order for Opencare to truly impact a change in people’s perceptions around dentistry, we need to attract patients to our platform, and effectively communicate the “why” behind this vision. We want to build a world where going to the dentist is a regular part of your overall wellness routine, and allow for proactive and well-informed decisions to be made around who you trust with this important part of your health.


 How will you help us get there:

 As a Creative Strategist & Designer at Opencare, you’ll be working closely with the Director of Marketing to create content for our social and email marketing initiatives as well as help improve the first touch experience of customers. 

Your primary role will be to:

– Plug into the existing marketing workstreams and own the production of creative assets (static, video, motion graphics, animations etc.)

– Design and execute A/B tests for landing pages across each paid channel

– Track and measure performance metrics and prepare summary reports for the marketing team as well as senior leadership

– Analyzing high-level campaign performance and recommend creative strategies or performance testing

– Support the product and sales team with ad-hoc creative requests



– You will also collaborate with other cross functional team members and departments to broaden your understanding of our business model and act as the expert in your assigned area of accountability. 

Skills and attributes we are looking for in a successful candidate:

– Working knowledge of digital marketing channels and strategies

– 3-5 years of graphic, web, video, and motion design experience 

– Expertise in Adobe CC (Illustrator, Photoshop, InDesign, After Effects, and Premium Pro)

– Experience using Figma, Sketch, InVision, AdobeXD or similar products.

– Experience with email campaign design and layout

– Fluency in understanding and interpreting strategy, creative/campaign briefs and developing initial brand and design concepts

– Ability to manage multiple priorities simultaneously

– Working knowledge of front-end development and programming languages such as HTML, CSS, and JavaScript.

– Comfortable with public speaking and presenting results and findings in front of senior leadership

Bonus skills and attributes that will help you stand out:

– Experience with performance marketing creatives for platforms such as Facebook, TikTok etc.

– Experience with UGC content and influencer marketing

– UX design experience


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